Max Power began its journey in 1989 as New Pioneer Electronics, headquartered in Multan, Pakistan. Initially focused on providing satellite TV products to the local market, the company quickly gained a reputation for reliability and innovation. This early venture laid the foundation for what would later become a leading name in the solar energy sector. The success of New Pioneer Electronics marked the start of an exciting journey toward future growth and transformation into Max Power.

In 2002, New Pioneer Electronics relocated its head office to Lahore, marking a significant milestone in its growth. The move was driven by the desire to expand and establish a nationwide presence. Alongside this relocation, the company diversified its offerings by adding CATV Headend equipment to its product range. This expansion helped build a robust dealer network across Pakistan, further solidifying its position in the market. The company was primed for future growth and success with an enhanced reputation and a wider product portfolio.

2011 Max Power embraced a new frontier by entering the solar energy market. Recognizing the potential of renewable energy, the company made solar products a central part of its business strategy. This shift aligned with global trends toward cleaner energy sources and enabled Max Power to meet Pakistan's growing demand for solar solutions. Max Power established itself as a key player in the solar industry by offering solar panels, inverters, and deep-cycle batteries. It is committed to providing sustainable energy solutions for residential and commercial customers.

By 2014, Max Power had firmly positioned itself as an industry leader in solar innovation. The company’s dedication to quality and performance made it the preferred choice for homeowners and businesses nationwide. Max Power’s solar panels consistently delivered higher energy output, ensuring long-term reliability for customers. As demand for renewable energy grew, Max Power became synonymous with efficiency and trustworthiness. Today, Max Power continues to lead in solar technology, setting industry standards and helping Pakistan transition to a greener, more sustainable future.

2018 Max Power reaffirmed its commitment to a sustainable future by focusing on utility-scale and commercial solar solutions. As a significant local stakeholder, the company developed, planned, and operated large-scale solar projects that met global standards. Max Power’s vision extends beyond just providing energy—it aims to create a future where solar power is the most secure and accessible energy source. With a rapidly expanding reach, Max Power is recognized as a major player in the solar industry, continuously driving innovation and excellence in renewable energy.